I have been working on this article with Brian for a while, and I'm so excited that you can finally read about him and the business that he created by accident. Brian is a 'strongman' who is vegan. He is so caring and conscientious, that he wants his weightlifting shoes, belts, knee sleeves and other gear to be vegan. For this reason, he started importing them into the UK, and from that, he realised that other 'strongmen' and 'strongwomen' wanted the same! One of the things that I found most exciting is that, 99% of the belts are being purchased by non-vegans! Isn't that great? Brian views this as positive because it's resulted in a reduced demand for leather to some extent at least. What a great way to look at it.