Meet the lovely lady behind Good Carma who has created an alternative to non-vegan Parmesan
I wrote this article before I met Charlotte. Have you ever met someone and felt such a lovely vibe from them that you wanted to support them in some way? For me, Charlotte is an example of that. She's caring, compassionate and considerate and that is what made her create Good Carma!
What does Good Carma specialise in selling?
Good Carma specialises in selling dairy free cheese alternatives. Although we are hoping to expand our vegan range in the future to more than just cheese.
Where is Good Carma based?
Good Carma is based in Carmarthenshire West Wales.
Do you exclusively serve those who are local to you or can others who are further away access your products too? If so, how?
We presently sell to the UK and Europe through our online store. However, we are also available in 47 Waitrose stores, and we have just launched with Greencity Wholefoods Distribution in Scotland, and Essential and Queenswood Wholefood Distributors .
What inspired you to create a business that solely focuses on vegan cheeses?
I started Good Carma in the summer of 2013 in honour of my mother Lynne who died from
bowel cancer earlier that year. I wanted to help her by offering an alternative to dairy cheese without sacrificing flavour, whilst using healthy ingredients. I'm happy that Good Carma’s cheese style products are now enjoyed by both vegans and non-vegans alike.
Do these ingredients effect the outcome in comparison with non vegan cheeses?
Whilst my Flavour Fusion Range is an alternative to parmesan it is not an imitation and the range is now becoming a product in its own right.
For someone who hasn't tasted your cheese before and is indecisive about what to buy; is there a particularly popular one you can name?
Our Flavour Fusion Original is very popular with our client base.
Is Good Carma owned by, or in partnership with, another company that tests on animals or sells non-vegan products?
Good Carma is owned by me and we are not in partnership with a company that tests on animals or sells non-vegan products. Even our manufacturer is a vegan manufacturer.
How easy is it for you to source cruelty free ingredients for your products?
I have been vegan since 2010 and I was vegetarian for 10 years before that. I have always been passionate about animals and their welfare; and I have a strong understanding about, and interest in, health and nutrition.
I started Good Carma in the summer of 2013 and I am proud to say that I am registered with The Vegan Society.
I have worked in the caring profession and as a Personal Adviser for the Leaving Care Team in Carmarthenshire Social Services. I am currently working there on a part-time basis.
What is your vision for the future of Good Carma?
My vision for Good Carma is to continue to expand our range and sell worldwide. I would like to complete a Nutrition Degree and open a holistic centre through which I can offer weekend retreats offering holistic treatments. I would then use my products when serving meals for clients staying with us on the retreats, so that I can show them how tasty vegan food is.
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