Consulting vegan businesses
“As soon as we implemented Heena’s advice across the site we started receiving very positive feedback from visitors and members.”
Bob and Sarita asked me to help them with their newly launched vegan business, My Vegan Kitchen. Here are some of the things that they wanted to cover:
feedback on their website
improving it from a user perspective
marketing nationally
veganism in other countries
problems and challenges faced by new vegans
How am I qualified to consult business owners?
These are some of the things that equip me to consult vegan business owners.
I went dairy-free in early 2008, then adopted a plant-based diet and soon after embraced a vegan lifestyle
Since 2012, I have been serving the ‘vegan’ community by writing articles on my website, vegan coaching, speaking at events, interviewing and showcasing vegan businesses and more *
I have an understanding of the varying needs of ‘vegans’ *
the needs of ‘vegans’ may differ or be influenced by their race, culture, faith, location, age, health conditions, motivations, understanding of the community and so on
I have spoken about the plant-based diet and vegan living in person and at online events
supporting businesses with labelling and menus
I have a background as a teacher and this helps for a few reasons
both roles involve respecting those who we’re supporting
we can’t help but focus on the individual and that motivates us to fine-tune strategies and approaches that will be more specific to the client’s aims, rather than, using a ‘one size fits many’ approach
teachers and coaches are aware that we are learning and developing all the time, which supports us in being open-minded and humble whilst having a growth mindset
a growth mindset refers to the belief that everyone is capable of change no matter how ingrained our habits and learned behaviour may seem
I created my own website from scratch and thought about how to make it user-friendly
I’ve been coaching since 2012
* I used inverted commas because, in these scenarios, the term vegans may actually refer to a plant-based diet or vegan living and the understanding of that will influence the conversation and everything that stems from it.
How Bob and Sarita felt after the consultation
“MyVeganKitchen.com is a startup that curates plant-based foods and recipes for the vegan community. Heena’s reputation as a well respected vegan coach made her the ideal choice to become our advisor as we launched the project in the UK.
We really wanted to tap into Heena’s knowledge and many years of experience in what new vegans needed to help them maintain their new diet choices. Heena was able to deliver this by analysing our website and feeding back on all the areas that required enhancements, generally, as well as specifically, for the vegan market.
Heena was really encouraging and provided us with the necessary perspective that we needed to move away from our own assumptions and more towards what the market was actually looking for, based on her unique vantage point. In practical terms this meant changing up some of the language on the site, adding additional communication statements and videos and lots of tips to improve the usability of the site.
As soon as we implemented Heena’s advice across the site we started receiving very positive feedback from visitors and members. We would not hesitate to recommend Heena’s consulting and coaching services to any other business working in the vegan space.”
My services
Here are some of the ways that I can guide vegan and non-vegan businesses:
advise independent restaurants that are looking to cater for the plant-based/vegan community
support franchises and chains with their plant-based offerings
analyse and amend existing menus
create new menus
discuss their social media presence or the lack of it
understanding relevant definitions
help them better understand what vegans are looking for
grasping what vegans look for to feel confident in the product or service that they are considering
What to do if this sounds useful
If this is of interest, please use this link to book a time for us to discuss how I can help.